CHICAGO — Business is booming for small shops in Rogers Park as Ramblers fever sweeps over the North Side neighborhood.
WGN's Andrea Darlas reports that Loyola's campus bookstore on Sheridan Road can't stock its shelves fast enough to keep up with demand. And small businesses are back on the map as fans descend on Rogers Park.
ChiTown Magpie owner Sara Lukens said Loyola's success in the NCAA Tournament has "quadrupled our business" in recent days.
The shop is selling Loyola gear that includes homemade bracelets and pins — and, of course, one-of-a-kind designs featuring the Ramblers' matriarch, Sister Jean.