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The pins at aren’t just cute, they also help raise money to stop puppy mills. For each pin sold, $2 will be donated to The HSUS’ Stop Puppy Mills campaign.

The puppy pin campaign was inspired by puppy mill rescue Ella Bean who has become an Instagram celebrity with more than 103,000 followers.

The campaign aims to end “the inhumane treatment of dogs in puppy mills and to advocate for pet adoption.”

The artwork was created by artist Penelope Dullaghan and can be pinned to any of your furry companion’s collars.

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📣Welcome @toastmeetsworld to the #puptivist movement!! Tag a Toast ♥️ing friend! . . #regram, “California with the W 🥇🥇🥇! ❌ Pet stores in CA are only able to sell rescue pups which means NO MORE PUPPIES FROM PUPPYMILLS. @thepincause allows you to be a #puptivist, too for just $5 in the @humanesociety's fight to end puppy mills once and for all. 🐩🐩🐩🐩🐩🐩🐩🐩🐩🐩🐩🐩🐩🐩🐩 Think your home state will be next to ban?? Comment your state below” . . . #adoptdontshop #humanesociety #stoppuppymills #rescuedog #nbcbayarea #nbcla #endpuppymills #rescuedogsofinstagram #pincauselove #pincause #dogrescue #dogsofinstagram #rescue #buzzfeedanimals #bark #petstgram #abc7eyewitness #michiganradio #todayshow

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