Barbie is on the new cover of Time magazine debuting a new look.
Mattel Inc., the maker of the famous plastic doll, says it will start selling Barbie’s in three new body types — tall, curvy and petite. She’ll also come in seven skin tones, 22 eye colors and 24 hairstyles.
Barbie just got 3 new bodies: tall, petite and curvy https://t.co/GEWlu6PVkg pic.twitter.com/XDCyQV9Jif
— TIME (@TIME) January 28, 2016
Critics have long said that Barbie’s proportions create unrealistic expectations for women.
Original Barbie will still be sold alongside the new dolls.
The new bodies are just the latest change for Barbie as Mattel seeks to appeal to girls who have turned to tablets and other toys. Last year, the company let Barbie kick her heels off and wear flats for the first time.
"Mattel has never attempted anything this drastic" https://t.co/YvYtt31VVzhttps://t.co/tI4YkB2oWJ
— TIME (@TIME) January 28, 2016