Starbucks is getting us ready for the holiday season with the release of their highly popular red cups, which feature some cheerful holiday designs.
On Wednesday, the popular coffee chain released images of the 13 new holiday cups set to hit stores today.
— Starbucks Coffee (@Starbucks) November 10, 2016
Since 1997, Starbucks has celebrated the holiday season with their special red cups.
This year, for the first time ever, Starbucks red cups featured 13 new designs created by loyal customers.
“We hope that this year’s red holiday cup designs express the shared spirit of the holidays as told by our customers,” said Sharon Rothstein, Starbucks global chief marketing officer.
It’s been a year since Starbucks rolled out solid red holiday cups with a minimalist logo, unwittingly sparking a backlash on Twitter as people accusing the Seattle company of waging a “war on Christmas.”
— TRamos USA🇺🇸 (@voteblue16) September 7, 2016
Led by “American evangelist” Joshua Feuerstein, some customers told baristas their names were “Merry Christmas” so they could tweet photos of the cups with the holiday message written on them.
Starbucks is sweetening the rollout of the new holiday cups in 2016 by offering a free drink of equal or lesser value between November 10-14, from 2 p.m. to 5 p.m. See the full rules here.
Check out the 13 new designs Starbucks is rolling out on Thursday: