FORT MORGAN, Colo. — The Red Cross has apologized for a pool safety poster that some parents consider racist.
The poster was put up at two swimming pools in Colorado.
Titled “Be Cool, Follow The Rules,” it showed most white kids playing properly, and most black kids misbehaving — doing things like diving, and pushing other kids into the pool.
When some parents started tweeting about it, the Red Cross said it’s removing the posters and creating new ones.
One tweet said, “Hey, @RedCross, send a new pool poster to @SalidaRec bc the current one they have w your name on it is super racist.”
“We deeply apologize for any misunderstanding, as it was absolutely not our intent to offend anyone,” the organization said in a statement to NBCBLK. “As one of the nation’s oldest and largest humanitarian organizations, we are committed to diversity and inclusion in all that we do, every day.”