Lilly Pulitzer for Target creates shopping frenzy

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CHICAGO -- It was a shopping frenzy Sunday at Target stores in the Chicago area and across the country, as eager customers snatched up floral pastel dresses, bikinis, beach cover-ups and tote bags.

Target's limited edition Lilly Pulitzer collection went on sale Sunday -- and within hours, it was sold out online and in stores.

The Lilly for Target collection offers discounted versions of resort wear apparel and accessories by Lilly Pulitzer.

WGN caught up with some shoppers at a Target store on the North Side.

Disgruntled shoppers complained about website outages and difficulties in placing orders -- and Target responded to some on Twitter.

In a tweet the company said,”The Lilly for Target collection is available for a limited time. We do not anticipate more items becoming available."


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