‘Iowa legend’: Man featured on Busch can after giving ‘beer money’ from viral fundraiser to hospital

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DES MOINES, Iowa – Carson King is getting what he originally wanted and something he didn’t expect — his face on a beer can — after his sign on ESPN’s College GameDay last Saturday sparked a fundraiser that has netted hundreds of thousands of dollars for a good cause.

After King’s sign requesting money for Busch Light went viral he decided to donate the money to the University of Iowa Stead Children’s Hospital, which as of 10:15 a.m. Friday had risen to $166,000. That means with the matching donations pledged by Busch Beer and Venmo, along with other donations, the children’s hospital will get at least $508,000.

Busch Beer is now taking it to a new level with another way to thank the Iowa State Cyclone fan, who they dubbed an “Iowa Legend,”  for his good deeds. They first said King would get a year of free Busch Light, but now they’re making sure the cans he gets are “fit for a King.”


WHO-TV Director Keith Murphy said King texted him about his reaction after learning what Busch Beer was going to do.

‪“I lost it! … OMG, you’re kidding me! 😂”‬

King says he’s getting a year’s supply of his own cans and believes they’re exclusive to him. ‬

King also responded to Busch Beer with this tweet:


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