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The masterminds behind the crass and hugely popular game Cards Against Humanity sold bull feces – literally – to thousands of customers on Black Friday and delivered it this week.

Time Magazine reports the “sleekly designed box” full of poop arrived in the mail for the 30,000 people who were lucky enough (?) to act on the company’s Black Friday stunt.

(As Time describes it, the game itself is “a fill-in-the-blank party game where players try to one up each other with phrase cards ranging from merely politically incorrect to legitimately disgusting.”)

The company decided to only sell “bullsh**”on its web site as a sort of stance against Black Friday.

“We all really hate Black Friday, it’s just kind of a horrible day,” game co-creator Max Temkin told Time. “It comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV.”

The box of poo sold for $6 and Temkin reports it sold out in less than two hours.

The company located a ranch in Texas that sold pasteurized bull feces for shipments.

Time says Cards Against Humanity made 20 cents on each box sold and the profits will go to Heifer International, a charity that aims to eradicate poverty and hunger by providing livestock to developing communities.