‘Braspberries’ are now a real thing thanks to Justin Timberlake

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CHICAGO — An “out-of-this-world flavor combination” is coming to a grocery store near you.

Driscoll’s says it is launching a new berry: the braspberry!

The fruit combo, which is a blueberry inside of a raspberry, was inspired by Justin Timberlake, who coined the term in a video he posted on social media several months ago.

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A post shared by Justin Timberlake (@justintimberlake) on

Driscoll’s posted on its Instagram page: “New berry launch! Fresh from the farm, #Braspberries are an out of this world flavor combination! @justintimberlake, be on the lookout in a grocery store near you.”

The creation is handpicked and hand-stuffed, so “Driscoll’s is working quickly to look for ways to scale for potential retail sales,” a spokesperson told Food & Wine.

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