Barbie ad features a boy for first the time

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EL SEGUNDO, Calif. — For the first time, a new Barbie ad features a little boy with two female playmates.

The idea came from a new partnership between the Mattel toy company and Italian fashion house Moschino.

Moschino designer Jeremy Scott says Barbie is the ultimate muse and inspired him to become a designer.

The boundary-breaking campaign may have done its job: the International Business Times reports the two collector’s edition dolls sold out within an hour of going on sale last week.

Watch the ad in the video player above.

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