A Budweiser commercial featuring their famous clydesdales aired during the 2002 Super Bowl – and never again.
In it, the horses bow and pay tribute those lost in the terrorist attacks of September 11th.
Anheuser-Busch’s creative team came up with the concept got approval from members of Congress, the ad community and from New York Mayor Rudy Guiliani, KTVI reports.
“We filmed in New York City. We had a helicopter going over the Brooklyn Bridge. Mayor Guiliana let us into the city. The only film company of any sort right after 9-11 to actually come into air space with our helicopter to film the Clydesdale the hitch coming into Battery Park and it was amazing…just amazing,” said Bob Lachky, former executive vice president of AB Global Creative.
See the ad here: