Skateboard legend Tony Hawk took to the road this summer with his whole family in an RV

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Tony Hawk

For information about the #ItsMyCraft initiative:

Jones Soda Co., the original craft soda known for its unconventional flavors and user-generated label artwork, is asking people to share the craft that inspires them every day for a chance to be featured on Jones Soda labels across North America. The company is launching a campaign called “It’s My Craft” by reuniting with Tony Hawk, a legend known for his mastery of the skateboarding craft who was one of Jones’ first sponsored athletes.

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