In a speech to Congress in May of 1961, President Kennedy set the goal of landing a man on the moon. It was indeed a bold goal.
But how did the American public get sold on the idea? After all, going to space, and the moon, was an expensive proposition. So NASA embarked on a revolutionary sales pitch.
In this Backstory, Larry Potash looks at the pitch to the public.
Starting Monday morning, you can listen to this story on the “Backstory with Larry Potash” podcast in the player below. Get it delivered to you by subscribing to Backstory on iTunes, Stitcher, Google Podcasts, Spotify, or wherever you listen to podcasts.