First, there was the wait for the name of Meghan Markle and Prince Harry's royal baby.
Now, one local company is using all that attention to help their local business.
It's called "Future Perfect", a baby name consulting service.
The business was founded by two local moms, who met on a playground and bonded over their children's unique names.
You pay money, and they'll help you find a unique name for your baby-to-be.
Macaire Douglas and Cara Sullivan joined WGN Morning News to explain their booming business and help Lourdes Duarte whittle down her list of baby names.
For more information: https://www.futureperfectname.com/