New Balance distances itself from white supremacists’ endorsement as the ‘Official Shoes of White People’
BOSTON — Boston-based athletic-gear company New Balance is distancing itself from a white supremacist website’s call to support it for statements a company executive made backing Republican President-elect Donald Trump.
The alt-right website The Daily Stormer proclaimed New Balance the “Official Shoes of White People” this weekend after company vice president Matt LeBretton said Trump’s election was a move in the “right direction.” Daily Stormer founder Andrew Anglin says the website is encouraging people to buy New Balance products.
Some people who don’t like Trump burned their New Balance shoes in protest after LeBretton’s remark.
New Balance later said LeBretton’s comment was referencing Trump’s opposition to a proposed international trade agreement. And in a statement Monday, the company stressed it “does not tolerate bigotry or hate in any form,” saying it has five factories in the U.S. and has employees “from all races, genders, cultures and sexual orientations.”