Disney is being criticized on social media for a new Halloween costume.
The company released a costume on its online store of the character Maui from the new animated movie "Moana."
But the outfit is mostly brown skin covered in tribal tattoos.
The description of the costume reads: "Your little one will set off on adventures in this Maui Costume featuring the demigod's signature tattoos, rope necklace and island-style skirt. Plus, padded arms and legs for mighty stature!"
Some say skin color is not a costume and it's in poor taste.
Others accuse Disney of making a caricature out of Hawaiian traditions and the costume is an example of brownface.
Disney has not commented.
The movie hits theaters in November.