IDOT using humor in latest anti-drinking and driving messages

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The Illinois Dept of transportation has a new safety campaign aimed at stopping drinking and driving.

The new campaign comes just in time for Labor Day weekend.

Last year, 13 people died in crashes during Labor Day weekend. Three of those fatalities involved a drunk driver.

The state is trying something new to put an end to drinking and driving. It’s using humor, to try and reach a specific audience.

 

 

IDOT is hoping a parody of 70s and 80s cops shows will help reach a specific demographic.
“Out of all Illinois fatalities that involve alcohol, nearly 40% involve a young male 18-35,” said Gianna Urgo, a spokesperson for IDOT. “That’s by far the biggest number of any demographic.”
Last year, IDOT used zombies to get that message across:

The safety campaign “Driving Dead” got more than 3 million views.

The campaign is funded using federal dollars given to states to promote safe driving.

Also worth noting, state patrol and local law enforcement will be out in full force over Labor Day weekend doing their “drive sober or get pulled over” crackdown. They will be conducting road side safety checks and impaired driving patrols.

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