Advice and deals for Amazon ‘Prime Day’

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Despite the social media backlash Amazon received for its first-ever Prime Day last year, the online giant is hosting the event again on Tuesday, July 12, boasting even bigger bargains.

Shoppers have every right to be skeptical after last year's 10-cent savings on premium 4K HDTVs and 20-percent deals on 2'shoehorns, so what can you expect and how can you maximize savings?

Consumer-savings expert, Andrea Woroch, joins us via Skype with the low down!

What’s new with Prime Day this year Amazon says it will offer over 100,000 deals throughout the day, nearly double that of last year's event.

Shoppers can also expect better Lightning Deals, the same time-sensitive deals offered during Black Friday. According to an internal Amazon email, sellers must offer customers "a 20% or greater discount from the average price listed on Amazon in the last 90 days."

Take advantage of the free trial. Sign up for a free 30-day trial of the membership to take advantage of the Amazon Prime member-only discounts. As a new member, you can also use an Amazon coupon for $10 off your first order of $20 or more available via deal sites like

If you don’t want to pay for the service, set a reminder for when the trial is going to expire and cancel it.

Know what to buy and what not to buy. Amazon-brand items were hot sellers last year, so look out for deals on Amazon Fire products like the TV Stick and HD7, the Amazon Echo as well as their Amazon Elements line of household items.

Last year there were also deals of 30% of clothing and shoes, and you can expect deals on TVs that will be double that of Black Friday and Cyber Monday.

Start early for the best deals. Since discounts started at the stroke of midnight (Pacific time), you’ll want to start browsing and shopping early today. Download the Amazon app so you can shop while commuting to/from work or during your lunch break.

The app also sends price drop notifications so you know if something you’ve added to your
wish list goes on sale even more!

Research price histories. The website offers price histories and price-drop notifications for Amazon products.

Browse other e-retailers. Last year, the buzz around Amazon Prime compelled other retailers to host online events of their own.This week, for instance, Walmart is offering free shipping with no min.

Tomorrow, Tuesday, July 12, starting at 12:01am ET and continuing all day, and shoppers will receive 15% off regular-priced items, plus find more than 50,000 toys and baby products on sale.

Site-wide savings will include action figures, dolls, bikes, powered ride-ons and thousands of toys to make summer awesome, as well as baby gear, furniture, bedding and essential baby items. Plus, shoppers can take advantage of our free every day shipping offer on orders of $19 or more.

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