McDonald’s giving away books with Happy Meals

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An illuminated sign stands outside a McDonald's restaurant, operated by McDonald's Holdings Co. Japan Ltd., in Tokyo, Japan, on Tuesday, Feb. 2, 2016. In an effort to win back customers after a series of food scandals, including a human tooth in a serving of french fries, McDonalds Japan has come up with a surprise; white-and dark chocolate-covered french fries. Photographer: Kiyoshi Ota/Bloomberg via Getty Images

McDonald’s is offering books instead of prizes in their Happy Meals.

The fast food chain started giving children’s books instead of prizes away since Tuesday and will last until February 15.

Book titles include “Paddington” and “Happy Valentine’s Day, Mouse!”

This is the third time McDonald’s has replaced toys with books in an effort to get children to read more.

By the time this year’s giveaway is over, McDonald’s will have distributed 50 million children’s books.

“Ensuring children have access to books has proven instrumental in combating illiteracy in children in the United States,” Carol H. Rasco, president and CEO of Reading is Fundamental said in a statement.

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