CHICAGO -- Jurors will begin deliberating just how much Michael Jordan’s name is worth after closing arguments today in the federal civil trial between Jordan and Dominick’s over meat coupons.
A judge has already ruled the now-closed grocery chain used Jordan’s name in a 2009 advertisement without his permission.
The ad included a coupon for two dollar savings on steaks.
The jury will determine the value of damages to the NBA Hall of Famer.
He is seeking at least $10 million.
Dominick’s parent company, Safeway, which pay any damages, argues that’s way too much.
Only a couple of the coupons were ever redeemed at Dominick’s stores.
Closing arguments began at 9:30 a.m.