Closing arguments underway at Michael Jordan trial

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CHICAGO -- Jurors will begin deliberating just how much Michael Jordan’s name is worth after closing arguments today in the federal civil trial between Jordan and Dominick’s over meat coupons.

A judge has already ruled the now-closed grocery chain used Jordan’s name in a 2009 advertisement without his permission.

The ad included a coupon for two dollar savings on steaks.

The jury will determine the value of damages to the NBA Hall of Famer.

He is seeking at least $10 million.

Dominick’s parent company, Safeway, which pay any damages, argues that’s way too much.

Only a couple of the coupons were ever redeemed at Dominick’s stores.

Closing arguments began at 9:30 a.m.