CHICAGO — Michael Jordan takes on a former grocery store chain in court in Chicago on Tuesday over a coupon offer.
The ex-NBA star is suing the now defunct Dominick’s in a civil trial for using his name without permission. The 2009 magazine ad congratulated Jordan on his Hall of Fame induction. The words, “Michael Jordan…You are a cut above,” are written above a $2 steak coupon.
A judge found in 2012 Dominick’s invoked Jordan’s identity without permission. The only unresolved issue is damages.
Jury selection began on Tuesday, and the judge hopes to have this process done by the end of the day.
Opening statements are expected to start on Wednesday, and Jordan is the first witness listed.
Jordan’s endorsement contracts are expected to be an important data point to determine damages.
Lawyers from Nike, Gatorade and Hanes are also in the courtroom to protect their contract deals with Jordan if need be.
The judge has set parameters for the civil trial, such as agreeing trade secrets should not be disclosed in open court.