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Amazon says ‘Prime Day’ on July 15 will feature ‘more deals than Black Friday’

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A photo taken on April 11, 2015 in Lauwin-Planque, northern France, shows a site of the Amazon electronic commerce company. (PHILIPPE HUGUEN/AFP/Getty Images)

SEATTLE — Amazon is bringing Christmas in July to its Prime members.

The retail giant says it will mark its 20th anniversary on July 15 by holding “Prime Day.”

Amazon describes “Prime Day” as a day filled with “more deals than Black Friday.” Deals for Prime members will begin at midnight that day, with new deals starting as often as every 10 minutes.

The occasion will apply for any Amazon users in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada and Austria, the company said in a statement.

Amazon is also offering 30-day free Prime memberships for non-members who want to take advantage of “Prime Day.”

Amazon Prime is typically $99 a year and includes free shipping.

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