ISRAEL -- Thanks to Fifty Shades of Grey, we know S&M sells.
But, sometimes it doesn't.
A pizza print ad of a tongue dressed up in bondage gear was created for an independent Domino's store in Israel.
It was supposed to promote Domino's new Sriracha pizza - because the pizza's so ‘hot.’
The tagline read: You're going to suffer and enjoy every minute of it.
This ad never ran and Domino's claims no connection to it whatsoever.
A company spokesman told PEOPLE “it’s real.” It was reportedly created by an independent ad agency in Israel.
Still, it's an image you'll never get out of your head.