Is Domino’s ‘Fifty Shades of Grey’ inspired ad real?

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ISRAEL -- Thanks to Fifty Shades of Grey, we know S&M sells.

But, sometimes it doesn't.

A pizza print ad of a tongue dressed up in bondage gear was created for an independent Domino's store in Israel.

It was supposed to promote Domino's new Sriracha pizza - because the pizza's so ‘hot.’

The tagline read: You're going to suffer and enjoy every minute of it.

This ad never ran and Domino's claims no connection to it whatsoever.

A company spokesman told PEOPLE “it’s real.”  It was reportedly created by an independent ad agency in Israel.

Still, it's an image you'll never get out of your head.

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