First look at chilling new television ad set to air during Super Bowl

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A transcript from a 911 call is being used for the first-ever Super Bowl ad to address domestic violence and sexual assault, according to the group behind the ad

The transcript of the call first surfaced last fall on reddit thread posing the question ‘911 Operators, what is that 1 call that you could never forget?’

In the post, user Crux1836 recalled one of the most memorable calls he ever took as a dispatcher:

Dispatcher: 911, where is your emergency?
Caller: 123 Main St.
Dispatcher: Ok, what’s going on there?
Caller: I’d like to order a pizza for delivery. (oh great, another prank call).
Dispatcher: Ma’am, you’ve reached 911
Caller: Yeah, I know. Can I have a large with half pepperoni, half mushroom and peppers?
Dispatcher: Ummm…. I’m sorry, you know you’ve called 911 right?
Caller: Yeah, do you know how long it will be?
Dispatcher: Ok, Ma’am, is everything ok over there? do you have an emergency?
Caller: Yes, I do.
Dispatcher: And you can’t talk about it because there’s someone in the room with you? (moment of realization)
Caller: Yes, that’s correct. Do you know how long it will be?
Dispatcher: I have an officer about a mile from your location. Are there any weapons in your house?
Caller: Nope.
Dispatcher: Can you stay on the phone with me?
Caller: Nope. See you soon, thanks.

BuzzFeed tracked down the dispatcher and reported that his name is Keith Weisinger. Weisinger told BuzzFeed that the woman had been beaten up by her drunk boyfriend. He was arrested.

Weisinger said he never actually found out what happened to the woman after that.

The 30-second version of the ad, which will air during the Super Bowl, asks people to take the NO MORE pledge at

RELATED: Woman calls 911 to ‘order a pizza’ but secretly reports domestic abuse

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