How people can become their own doll superstars

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For decades girls and boys have lived out their dreams through toys: playing pretend, becoming princesses or fire fighters or super heroes. Now a new company makes someone the star of his or her dreams.

Former Mattel CEO Jill Barad is the chairman of Possibility Place, the company behind AvaStars, which designs dolls for girls and boys -- with their very own image.

"It literally reflects you," Barad said. "If you’re a little older you turn a little younger; if you’re a little younger you turn a little older."

The Possibilities portal allows people to choose the doll's hair color, eye color, and skin color. It grabs a little info about the person, and sends them on their way -- with themes of special ops, martial arts, a rock star, or a veterinarian.

While it takes customers about two weeks to get their dolls, the immersion into the doll world takes a couple of minutes. When people step out of the AvaStar ship, they become their own character in an animated video. The video is theirs to keep.

As the business expands, the company expects the number of choices available to shoppers will as well.

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