The Ponce Brothers B-Roll Emporium: We got that b-roll

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

In the TV business "b-roll" is the term we use for the video the runs while a reporter or anchor is talking.

A few years ago, the comedian Sergio made a funny fake b-roll commercial on YouTube.

Some local guys (AKA brothersDan and Anthony Ponce) completely ripped off his idea and they're trying to launch a new business. Check out their new commercial in the player above.

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