The Ponce Brothers B-Roll Emporium: We got that b-roll

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In the TV business "b-roll" is the term we use for the video the runs while a reporter or anchor is talking.

A few years ago, the comedian Sergio made a funny fake b-roll commercial on YouTube.

Some local guys (AKA brothersDan and Anthony Ponce) completely ripped off his idea and they're trying to launch a new business. Check out their new commercial in the player above.

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