A Colorado man’s 18 mile cab ride with Uber ended in a frightful fare Halloween night.
“I was expecting $44, $50, $60, $100 on the outside,” Elliott Asbury said.
But when he arrived at his destination, the final total was $539 dollars.
“[The driver] was shocked, he was embarrassed actually,” Asbury told KDVR. “He gave me his card and he was like, ‘Make phone calls. Get in touch with customer service. This can’t be right.’”
But according to Uber, the total was correct. On busy nights, Uber has “dynamic pricing,” which is also known as “surge pricing.” It multiplies fares as a way to quell demand and attract a greater supply of drivers.
The surge at the time multiplied Asbury’s normal fare more than seven times, but he said he didn’t realize what that would do to his total fare.
Asbury’s huge fare was also due to his inexperience with the app. He mistakenly requested a premium, Black Car instead of a cheaper UberX ride because he didn’t see the options or understand the difference. He also didn’t spot an option to estimate his fare.
Asbury said he has learned his lesson and told KDVR he has some advice for anyone else planning to use Uber during a similar surge.
“Don’t bother man,” Asbury said. “Rent a helicopter.”