Hello Kitty turns 40!

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Hello Kitty has turned 40.

Twenty-five thousand people jammed a convention center in Los Angeles to celebrate.

It's the first ever convention for Hello Kitty fans, toasting all things cute.

With plenty of food, shopping and even tattoos.

Convention organizers say Hello Kitty has come a long way over the years.  She has a global following and it's not just little girls that like her.  Even grown men are fans.

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