City officials, 44th ward alderman and Tom Ricketts joined several Wrigley rooftop owners today to see first hand what the new signs and screens will look like at Wrigley Field.
The team blocked off Waveland Ave today to erect the mockup so the group could get some perspective and scale.
Cubs owners used a crane to drape two large curtains across the area today, dwarfing the Toyota signage that stands there now.
The current scoreboard, the landmark famous at Wrigley Field, is just 1700 feet. The new proposed jumbotron to the west of it would be more than three times that size.
Right field will likely get a see-through sign of its own. The Cubs placed a green wooden model up so the group knew what to expect along Sheffield as well.
While no rooftop owners would talk on camera about it, one told WGN News it will put him out of business. Another simply said, “It’s big.”
The Rooftop Owners Association released an official statement saying, “We know one thing for sure: Signs on the Rooftops have no obstruction of our patrons’ views and remain the best solution to provide sign revenue to the team.”
The Cubs meanwhile suggest today’s show and tell today is an attempt to educate everyone involved in the proposed renovation process saying, “This is all part of an evaluation process as we work to come up with the best locations for our proposed signs while minimizing the impact to our rooftop partners.”