Advertise on television AND online
Online advertising compliments your television campaign, offering increased recognition of your message. Ads can be placed run-of-site, or in specific sections (news, weather, entertainment, etc.). To fulfill your ad request, your local account executive will need the following:
URL
Provide the URL to the client’s homepage or Web site for the specific campaign, if applicable.
AD Creative – Download Ad Map
| Ad type | Dimensions | Max file size | Animation/looping | Rich media | 3rd party trackable |
| Leaderboard | 728 x 90 | 40K | 3 loops | YES | YES |
| Large Rectangle | 336 x 250 | 40K | 3 loops | YES | YES |
| Cube | 300 x 250 | 40K | 3 loops | YES | YES |
| Banner | 468 x 60 | 40K | 3 loops | YES | YES |
Rich Media
| Ad type | Specs | Max file size | Controls |
| Flash (Shockwave) |
Any standard ad size | Initial load not to exceed targeted ad size | Must include .SWF File with click-thru URLs, GIF/JPG provided as back-up, Flash Movies kept below 18 FPS, Target=”_blank” is required in “basic actions” to ensure click-thru opens a new window, clickTag code must be embedded in .SWF file:on (release) { getURL(clickTag,”_blank”); }**Note: clickTag is case sensitive |
| Pre-Roll Video Ad | WorldNow Player |
15 seconds or less | Original creative should be AVI, MPEG1, MPEG2, MPEG-4, or lightly compressed WM |
| Post-Roll Video Ad | WorldNow Player | 30 seconds or less | Original creative should be AVI, MPEG1, MPEG2, MPEG-4, or lightly compressed WM |
| Leaderboard Ad | 728 x 90 | 40K | Companion ad coordinated with video and tile or run on its own, same as TI standards |
| In-Page Video Ad | 300 x 250 | 40K | Video ad appears within content of web page, powered by WorldNow |
| Custom Video Showcase | Custom | 1-3 minutes | Advertiser created or supported video in a longer format, same file formats as above |
| Video File Formats (Click to view PDF) |
Various | Various | Formats: AVI, MPEG-1, MPEG-2, MPEG-4, WMV |
| Additional guidelines |
| Animation |
| Within standard ad units, animation may loop 3 times, 15 sec. max. However, “strobe” and/or “shaking” effects are strictly prohibited. |
| Open window commands |
| Mouse-over interaction with an ad can only provoke ad interaction within the current open browser window. Simple mouse-over must not link a user to a new Web site. |
TRIBUNE INTERACTIVE’S NATIONAL NETWORK
With over 50 Web sites total, Tribune Interactive has a dynamic online presence with a national reach and local touch.L
Find out about advertising across multiple Tribune Interactive sites.
