Email Glen Callanan at gcallanan@tribune.com
Advertising works
The most aggressive and consistent advertisers are the most successful. Advertising can generate customers now, and in the future. A campaign that is vigorous and positive can bring consumers into the marketplace, regardless of the economy.
Why Television?
The Television Bureau of Advertising states, “The public’s perception of advertising in media is critical in the process of selling products and services. Television gets nearly half the votes for Most Authoritative and 74% for Most Exciting, driven by TV’s ability to deliver the advertiser’s message utilizing sight, sound, motion, emotion and color.”
- TVB Web Site –TV Basics, Image of Advertising in Major Media.
Why the Internet?
Explore opportunities to advertise on our Web site.
See creative specs.
Those exposed to both online and TV ads were significantly more likely to recall the TV spot. Our site also offers online video ads in :10 and :15 spots.
Most Internet users have watched online video; 25% watch regularly, at least once a week. Users regularly see online video ads and 44% have taken some action after viewing an online video ad.*
*Online Publishers Association
Cross media opportunities exist right now!
Reach Chicagoland’s diverse audience by incorporating the synergy of television and newspaper into your advertising campaigns. No matter what your target group, marketing message or budget, WGN-TV and Chicago Tribune newspaper have a seamless multi-media package that gives you the most flexible format, placement options, and rewarding advertising opportunities. Tribune’s commitment to the success of cross media will ensure powerful and efficient custom packages in Chicago with WGN-TV, the Chicago Tribune, WGN Radio, their respective Web sites, and more!
