In enchanted kingdom of cheese, Mars Cheese Castle celebrates expansion

KENOSHA, Wisc. — A familiar cheezy tourist attraction just got a whole lot bigger.

The Mars Cheese Castle has been an institution along I-94 just over the Wisconsin border for more than 70 years.

Now this oversized ode to cheese has doubled in size.

It’s not just a castle on the outside, it resembles one inside now with rooms devoted to more than 700 kinds of cheese and a massive dining room fit for a king.

The tourist attraction is holding a grand reopening celebration through Memorial Day with music, food and samples of beer.

According to Fox 6 in Milwaukee, construction on the 24,000 square foot (now over 46,000 square foot) expansion began in September of 2016.

New features include:

  • Brand new cheese and deli department space with charcuterie section.
  • Brand new guest dining area with large wooden beamed pagoda and brand new ordering counter.
  • Brand new merchandise and souvenir room, with Mars Cheese Castle’s famous Isabelle, the Holstein talking cow; a 60+ year Mars Cheese Castle icon!
  • Kids area with photo op castle themed area.
  • Brand new grand dining room with enormous 14-foot dining table and elaborate chandelier. This room will also feature two photo op worthy throne chairs; beautifully carved and exquisitely designed to fit a medieval castle theme.
  • Availability to reserve new Grand Dining Room for private events.