The Silent Generation. Baby Boomers. Generation X. Millennials.
So what's next?
The experts have come up with quite a few names for America’s next generation. They also are watching them closely - their habits, their likes and dislikes.
They are frequently referred to as Generation Z and they were born more or less between 2000 and 2016.
Right now, they are young. But their impact is one for the history books.
Just like the generations who have gone before them.
From gender roles to the digital world to the brands they support, there is more to their label and certainly more to this next generation.
WGN’s Julie Unruh has more.