CHICAGO -- In the age of online shopping, small businesses know they have to set themselves apart.
"Our most compelling feature that brings people into the store time and time again is going to be our customer service," said Timeless Toys owner Scott Friedland.
Friedland says they pride themselves of picking just the right toy for their customers. Two of their most popular gifts this season: Spin Again for the toddler in your life, and and Oliver the Ornament for kids who are a little older. It tells the story of an ornament named Oliver and encourages families to talk about the story behind their own ornaments.
"When the store in your neighborhood thrives, it makes your whole neighborhood thrive," said sales associate Danielle Davis at Enjoy, An Urban General Store.
Enjoy as been open for 11 years now, and offers many unique and locally-themed gift options.
"We love Chicago and so we like to have as many items here in the store to really show that love." Davis said "We have the 'L' book bag which is great for a little one or for an adult, for you commute to and from school and work."
At the end of a long day of shopping local, the owner of Lincoln Square's Merz Apothecary and Q Brothers Abdul Qaiyum says they have thousands of products to heal what's ailing you.
"We guide them, help them to use safe substances that are out there that may include herbs, homeopathic remedies," Qaiyum said.
Another great thing about shopping local: if you like to shop late and last-minute, most of the places in Lincoln Square have extended holiday hours.