Black Friday is here, and the holiday shoppers are already out in force.
The annual retail mega-event began in many stores Thanksgiving evening and will continue well into Friday, with sales and deals throughout the weekend.
Target, which put its Black Friday deals online Wednesday, said it was selling 3,200 televisions a minute at one point. It also said more than 60% of its online sales came from shoppers using their phones.
Several stores this year hyped additional savings online, some of which have been available since early this month. Amazon launched a Black Friday Deals Store on Nov. 8. Stores like JCPenney and Kohl's began promoting Black Friday sales prices online this week.
A report from Adobe says Americans have already spent $25.5 billion online this month, a 3.5% increase from last year.
The top-selling items, Adobe says, include a slew of electronics and toys, like Samsung 4K TVs, iPads, electric scooters and Lego sets.
While many stores opened on Thanksgiving this year, others held off on an early start. Mall of America is suspending operations on the holiday, though individual stores in the mall can choose to stay open.