A better way to predict elections? How a small social media company predicted Donald Trump’s victory

A small software company in South Africa did what many pollsters in America could not.

It accurately predicted that Donald Trump would win the Presidential election.

BrandsEye uses social media algorithms to track momentum, sentiment and sarcasm online; while traditional polling relies on live interviews and surveys.

We talked to BrandsEye CEO Jean Pierre Kloppers about this new technology and strategy.