CHICAGO - Since he first announced he was signing with the Bulls, Dwyane Wade has been a straight shooter.
Not just with the players, who he reportedly has no problem chewing out when necessary, but also with the media.
Last year, the team's goal was to win an NBA championship.
They fell far short of their aim, missing the playoffs altogether.
And while Wade isn't putting a ceiling on the Bulls' potential, he isn't planning any parade routes.
At least, not yet.
"It's every team's goal to win a championship. It's every player in the league's goal to win a championship. But to get there, especially when you don't have a team coming off a championship - you know Cleveland and Golden State is coming from the Finals [they] can say their goal is to win the championship. Everyone else has to have levels to their goals," noted Wade, a three-time NBA champion. "Hopefully at some point during the season you reach that point. But, when you're coming off a season where, as an organization, you don't make the playoffs - your goal can't be winning a championship. Your goal has to be day-to-day in here, making steps to improve yourself, so you can get to the point where you are a playoff basketball team. Then, you go from there. It would be unrealistic to say, 'Oh, we want to win a championship.' Of course we do, but there's so many steps before you get to that."
Wade and the Bulls will host last year's NBA champions, the Cleveland Cavailers, on Friday night.