Joakim Noah featured in anti-gun violence PSA

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Chicago Bulls star Joakim Noah is taking part in a new public service campaign to end gun violence.

The NBA campaign will air during the league’s popular holiday schedule of games.

Noah has been an outspoken advocate, calling for an end to violence, and to making Chicago a safer place to live.

Four NBA players and the families and victims of gun violence took part in the league’s message.