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NFL set to broadcast first online-exclusive global game

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Denard Robinson #16 of the Jacksonville Jaguars rushes for yardage during the game against the Buffalo Bills at EverBank Field on December 15, 2013 in Jacksonville, Florida. (Photo by Sam Greenwood/Getty Images)

LONDON — The most popular televised sport in America is changing mediums — at least for one game.

On Sunday the National Football League will broadcast its first online-only game. In a deal struck back in summer between the NFL and Yahoo Inc., the matchup between the Buffalo Bills and Jacksonville Jaguars will be shown exclusively on Yahoo and its mobile platforms. Viewers can also see it on a television equipped to stream online video.

The game will be played in London at 8:30 a.m. central and be broadcast globally — for free. The Wall Street Journal reported in June that the NFL is looking “to see how viewers, advertisers and technology companies will respond to games on digital platforms.”

A hashtag has also been created for Twitter, #WatchWithTheWorld, with which global audiences can interact about the game and the viewer experience.

Though it will be broadcast on Yahoo, CBS  will produce the game and provide its announcers. The games will be broadcast on CBS television affiliates in Buffalo and Jacksonville only.