PHOTOS: ’34 Days of Sweetness’ campaign goes viral leading up to Bears’ opener

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CHICAGO — While many experts, media and fans are expecting this year’s Chicago Bears season to be less-than-stellar, one online campaign is still aiming to get Chicagoans excited about the upcoming 2015 campaign — while also reflecting on the team’s glory days.

Jarrett Payton, co-host of CTLV’s “Sports Feed” with Josh Frydman, began sharing photos of his father, the late Bears running back Walter Payton, back in August to his nearly 80,000 Facebook followers.

The online sensation, “34 Days of Sweetness,” began 34 days before the Bears opener. Jarrett has shared some iconic moments of his father — both on and off the field — for Bears fans and social media to enjoy. Classics include his dominating rushes, as well as light-hearted appearances on programs such as “Saturday Night Live.”

The campaign has gone viral, with many of the photos garnering thousands of “likes,” comments and shares on Facebook.  Jarrett has also shared the photos on his Twitter page, and his messages have attracted dozens of retweets and “favorites.”

Walter Payton, known to NFL fans as “Sweetness,” was a Super Bowl champion and multiple NFL MVP-award winner who held the league’s all-time rushing record until it was broken by Emmitt Smith in 2002. He passed away in 1999.

The Bears begin their 2015 season at home against their bitter rivals, the Green Bay Packers, Sunday at Soldier Field.

Meanwhile, enjoy some of Sweetness’ iconic moments in the gallery above.