Pampers wants the world to smile.
In a new advertisement, the company shows the way babies can brighten the lives of people around them. The ad is titled "Better for Baby" and features a montage of smiles and silly gestures from the world's cutest babies.
According to Mashable, the ad was inspired by research after the company talked with moms across the country.
"One of the consistent themes from the conversations with moms was the powerful impact that their babies had as positive change agents in their lives," Pampers spokesperson Heather Valento told Mashable.
Watch full Pampers ad in video player below: