New PSA puts spotlight on firefighters’ safety

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CHICAGO -- A reminder about the bravery of firefighters who risk their lives every day is the theme of a new public service campaign.

The 100 Club of Chicago premiered its new PSA called "Harm's Way” last week.

The spot aims to remind everyone that while firefighters put themselves in dangerous situations to keep us safe, they have families at home, who also make a sacrifice.

You’ll see ads on TV, in print and in bus shelters around Chicago.

The goal is to encourage people to join the 100 Club of Chicago, which provides support to families of fallen first responders.

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