SOUTH AFRICA — The Salvation Army in South Africa is using the viral phenomenon of ‘the dress’ as a PSA for domestic abuse.
The ad features a woman covered in bruises and wearing the white and gold version of ‘the dress.’
The text of the image reads: “Why is it so hard to see black and blue. The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.”
The PSA is being called ‘powerful,’ and a lot of people are praising it.