GoDaddy is pulling their Super Bowl ad after catching a lot of heat.
The commercial, titled “Journey Home”, depicts a golden retriever puppy falling out of a truck and braving the elements to make it back home, only to find his owners have sold him online.
It’s caused a social media uproar from animal rights activists who accused GoDaddy of supporting puppy mills.
GoDaddy admits they’ve made a mistake and have pulled the commercial.
A statement on the company’s website reads:
“This morning we previewed GoDaddy’s Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad.
We’ve made a tremendous amount of progress over the past two years, advancing the GoDaddy brand as a company that cares a great deal about small business and is in their corner to help them succeed. People increasingly know who we are, what we do and who we do it for. At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence. We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response—and we heard that loud and clear.
The net is we are pulling the ad from the Super Bowl. You’ll still see us in the Big Game this year, and we hope it makes you laugh.
Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees.”