Midday Fix: Natural Products Association

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Daniel Fabricant
Natural Products Association
www.npainfo.org

NPA Natural Standard

Natural Ingredients:
A product labeled “natural” should be made up of only, or at least almost only, natural ingredients and be manufactured with appropriate processes to maintain ingredient purity.

Safety:
A product labeled “natural” should avoid any ingredient with a suspected human health risk.

Responsibility:
A product labeled “natural” should use no animal testing in its development.

Sustainability:
A product labeled “natural” should use biodegradable ingredients and the most environmentally sensitive packaging.
Under the Natural Standard for Personal Care Products, allowed ingredients come from or are made from a renewable resource found in nature (flora, fauna, mineral), with absolutely no petroleum compounds.

The products shown today:

Burt’s Bees Lip Balm

W.S. Badger Sunscreen

Aubrey Organics Collagen Restorative Moisturizer

Aubrey Organics Lip Balm

Aubrey Organics Sunscreen

To view a list of natural certified personal products:

www.npainfo.org/