Apple fans all around the world are lining up to buy the new iPhone 6 that was released Friday.
But, one customer in Australia was a little too excited about finally having the smartphone in his hands.
An Australian reporter was interviewing a man who was reportedly the first to get the iPhone 6.
As he opened the box to show-off his new device on LIVE television, he dropped it.
The onlookers cringed and groaned after his brand new iPhone hit the ground.