Malaysia Airlines Makes Marketing Faux Pas
Malaysia Airlines created an uproar recently on social media, after launching an “Ultimate Bucket List” campaign. In it, they asked customers to list the things they most wanted to do before they died.
This sent social media users into a frenzy, mocking the airline.
The airline lost two planes this year in disasters that took 537 lives.
A Malaysia Airlines jet with 239 people on board went missing March 8 on a trip to Beijing. No trace of it has been found. In July, a Malaysia Airlines jet was shot down over Ukraine, killing all 298 people on board.
The airline will continue holding the contest until the end of the year, although it has scrubbed the title. The airline said the focus will be on the prizes.