Hello Kitty turns 40 this year ... and with that comes a surprise revelation.
Its creator says Hello Kitty is not a cat.
Sanrio, the Japanese company that owns the brand, is now officially describing Hello Kitty as a little girl from London.
The company points out that she has always walked on two legs, not four ... and does not do any cat-like activities.
Her full name is Kitty White. She also has a twin sister, and is a perpetual third-grader.
And, Hello Kitty actually has a cat of her own.