A federal court ruling could have a major impact on college athletes.
A judge ruled in favor of a former UCLA basketball player in his lawsuit against the NCAA, saying the association cannot stop players from selling the rights to their names, images and likenesses.
Ed O’Bannon sued the NCAA over whether collegiate athletes should get paid. He argued student-athletes should profit from being used in sports-based computer games.
Players have been required to sign a waiver that gives up their right to their likenesses. Their university would get the revenue from any of these sales.
The court did set a payment limit at $5,000 per year.
Two of the targets linked to the lawsuit, EA Sports and the Collegiate Licensing Company, have already settled.
Some schools already began to make adjustments even before the ruling. Northwestern University, Texas A&M and the University of Arizona stopped selling jerseys with the numbers of specific players.