Bulls Noah launches anti-violence campaign

A Chicago Bull is using his star power to help steer the city’s youth away from gun violence.

Joakim Noah, his mother and his Noah’s Arc Foundation launched a new anti-violence campaign with the tag line: “Chicago Stand Up.”

As part of it, they unveiled a public service announcement, featuring Noah and fellow Chicago Bull Derrick Rose. The 60 second clip encourages people to really think about what they stand for.

This afternoon, Noah showed the PSA to a group of kids who frequent the Major Adams Community Center.

Noah says this PSA is just the beginning of his campaign to help stop the violence in Chicago.

“All this violence that’s going on in Chicago, I feel like it’s all our problem,” Noah said. “It’s not just a South Side problem. It’s not just a West Side problem. This is a city problem and we all have to come together.”

Saturday Noah is participating in a “peace tournament” at the United Center. He says it will be a game of South Side versus West Side in a friendly competition that will have residents from all over the city playing. That event is not open to the public, but Noah’s hoping it will send a strong message to Chicago’s youth about cooperation and how to get along.

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